02 July 2026
Looking back on the ICCA France-Benelux & Mediterranean Chapter Meeting
Last week, Ingeborg attended the annual ICCA France-Benelux & Mediterranean Chapter Meeting. The event brought together professionals from the international meetings industry across the France-Benelux and Mediterranean regions to exchange knowledge, share experiences and inspire one another.
The meeting offered a wealth of inspiring sessions and valuable networking opportunities. These are the five key takeaways we are bringing back:
- Collaboration is the key to success. Every successful region, organisation and innovation is built on a strong network of people who support and strengthen one another.
- Build a shared story. We are not competing with other meeting destinations but with other knowledge ecosystems. A strong and shared positioning makes all the difference.
- Look beyond the costs of conferences. For associations, destination readiness is what matters. A destination should be scalable, resilient, future-proof and able to demonstrate real impact.
- International conferences are a strategic tool. Inspiring examples from Barcelona, Paris and Milano-Cortina showed how conferences contribute to innovation, talent development, knowledge exchange and the international competitiveness of a region.
- Strengthen international alliances. By working more closely with other regions and exploring opportunities such as sister city partnerships, we can create new opportunities for knowledge sharing and mutual growth.
We look back on an inspiring meeting full of valuable insights and open conversations. By participating in international events like this, we continue to learn, grow and innovate. Innovation is not only about technology. It is also about continuously developing ourselves and our region. That is exactly what we strive to showcase in Eindhoven.
